Tuesday, January 18, 2011

TOY STORY 3 WINS Golden Globe for Best Animated Feature

CONGRATULATIONS to PIXAR and all of the people who made this wonderful film!

So, where's the press?

If it weren't for Cartoon Brew, the PIXAR Times and DISNEYWIRE, I might not have found out about Toy Story 3's win at all.
NY Times? Chicago Tribune? LA Times had a strange article about how the Toy Story 3 franchise is older than the children who went to see it. Even Variety is missing a statement.
Yes, the winners are listed. Best Animated Feature is way down the list right above Best Foreign Language Film.

But this is the Golden Globes!
I see article upon article in every major newspaper about who wore what designers creations. Who looked great, who didn't. Articles about The Social Network, The King's Speech, and The Kid's Are Alright. 
Why is every film mentioned EXCEPT Toy Story 3? And nowhere can you read anything about the other animated films that were nominated: Despicable Me, How To Train Your Dragon,The Illusionist, and Tangled... All amazing films.

The irony of this is either hilarious or very sad.
More people of all ages have seen and loved the beautifully written, directed, and animated films nominated than their live action counterparts. The Voice Over actors were amazing (they are not nominated in the mainstream awards). You could see the enthusiasm on Tom Hanks and Tim Allen's faces during the award presentation. They looked like they wanted to jump out of their seats. They did have a presentation on stage and Tim Allen did his famous Buzz Lightyear voice.

Is it because the market is over saturated with animated characters and toys? What would it be like to get a Black Swan or miniature Burlesque doll with your happy meal?

Is it because animation is only for children? Every adult I know has seen every recent animated film at least once, or 5 times.

Is it because the scripts do not tackle controversial issues? Could animation directors do abortion, gay marriage, or an entire film of a man cutting off his hand?

Maybe animation studios should pay Furries to walk along side Lee Unkrich on the red carpet. Maybe then there will be photos of Lee Unkrich.

Maybe animated films try too hard... They try to please too many people too much of the time.
But the animated films who do take a stand, or are intense, never see a wide release. They are reserved for Art movie houses.

So what will it take for Ricky Gervais to make snide comments about animation directors and actors? At least he supports animation with his own show on HBO.

Most animators hate the awards shows. Or, at least they say they hate them. But awards or no awards, publicity is money in the bank. And money in the bank means more work for out of work writers, directors, actors, animators, editors, sound mixers, and post production houses.
Whether animators truly hate the awards or not, they need to step it up a notch.
We need the work. And we need to be paid what we're worth in the market. 

Lee Unkrich with his Golden Globe for Toy Story 3

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